# Clutch Alarm — Brand Guidelines (press)

## Logo
- Use the supplied app icon (`icon-1024.png`) directly. Do not recolour, distort, rotate, crop, or add effects.
- Do not round the corners yourself — the platform applies its own mask.
- Give it clear space; place on a dark or neutral background for best contrast.

## Colour palette — "Stadium Night" (current public look)
| Role | Name | Hex |
|---|---|---|
| Canvas | Near-black | `#0A0E1A` |
| Primary accent / CTA | Electric orange | `#FF5A1F` |
| Secondary accent | Lime | `#C6FF3A` |
| Drama / alert | Hot red | `#FF2D55` |
| Info / momentum | Cyan | `#36E0FF` |
| Highlight | Gold | `#FFC53A` |
| Text | Off-white | `#EAF0F7` |

## Typography
- **Display:** Anton (headlines)
- **Headings / UI:** Archivo (600–900)
- **Numbers / data:** JetBrains Mono (drama scores, stats)
- **Hebrew:** Heebo (400–900)

## Voice
Energetic, direct, confident. Verbs lead. "Set it. Sleep. We'll wake you." In Hebrew: dugri, idiomatic, action-first — "מכוונים. ישנים. אנחנו מעירים אתכם."

## Naming
Always "Clutch Alarm" (two words). Hebrew: "קלאצ' אלארם".

## Don'ts
- Don't imply affiliation with FIFA, the NBA, or any league/team.
- Don't alter the icon or invent a substitute mark.
